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Self-Employment Training for Service-Based Entrepreneurs
COHORT-BASED MICRO-CREDENTIALING PROGRAM
LYB Program Successes
LYB SUCCESS - RACHEL
This new mom in Seattle had a dream of starting her own Postpartum Health Coaching business, and now she has!
LYB SUCCESS - DAWN & SAMANTHA
This mother and daughter each dreamed of diving into entrepreneurship. Now these women are living their true purpose.
LYB SUCCESS - PAUL
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LYB SUCCESS - SONJA
Sonja had been struggling for years to define her offering and find a compelling direction forward. Now, the way forward is clear!
LYB SUCCESS - JANA
Jana has worked a high-responsibility position for many years, but has always wanted to start her own business. Finally, Jana is a successful entrepreneur!
LYB SUCCESS - TARA
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LYB Program Overview
LightYourBeacon (LYB) is an online, cohort-based and highly engaging self-employment program for aspiring entrepreneurs.
Participants receive a weekly Group Coaching session, as well as a weekly one-on-one coaching with an experienced business coach.
Learning materials include: A short daily video lesson, video lesson show-notes, worksheets, extended articles for further learning, and access to an exclusive student community forum.
LYB Program Levels & Modules
LYB Level 1 (4 Weeks)
Feb-Mar or Sep-Oct
Foundations of Learning
Preparing for Success
Platform & Process Tutorial
The Problem You Solve
Identifying a Desperate Problem
Emotional Connection
Surface Issues and Root Causes
The Client's Lens
Problem Statements
Your Ideal Client
Know Your Ideal Client
Audience Segmentation
Build a Detailed Client Avatar
Needs and Desires
Stages of the Client Journey
Unique Value Proposition (UVP)
Creating a UVP
Make Your Business Stand Out
Benefits over Features
Crafting a Clear, Concise UVP
Position the UVP in Marketing
Service Packaging
Service Packaging and Structure
Exceptional Client Experience
Mapping Client Touch-points
Best Practices in Packaging
Refine the Service Packaging
LYB Level 2 (4 Weeks)
Mar-Apr or Oct-Nov
Pricing Psychology
Value-Based Pricing
Conducting Market Research
Testing Client Response
Setting a Final Price
Presenting Your Price
Conversion & Sales Pages
Essential Sales Page Elements
Attention-Grabbing Headlines
Testimonials & Case Studies
Visuals & Brand Identity
Calls-to-Action (CTA's)
Prospecting Strategies
Social Media & Email Marketing
Tailoring Your Messaging
Scheduling Prospecting Activities
Prospecting Metrics & KPI's
Adjusting Based on Results
Presentation Skills
Tips on Summarizing and Presenting Your Work
Practice Sessions (live)
LYB Level 3 (4 Weeks)
Apr-May or Nov-Dec
Business Essentials
Insurance Coverage
Business Structures
HR, Hiring & Delegation
Professional Development
Advanced Marketing
Using AI & Automation
Create & Launch a Webinar
Effective Referral Programs
Marketing & Sales Software
Business Strategy
Strategic Planning
Strategic Partnerships
Innovation & Investment
Revenue Stream Strategy
Finance & Legal
Securing Loans & Grants
Bookkeeping, Accounting & Financial Reporting
Legal Considerations in Business
Refund Policies, Complaint Processes & Disclaimers
Schedule a Live Demo
We will contact you to arrange your live program demo.
We never share your information with anyone
Understanding triggers can significantly enhance your ability to connect with potential clients, ultimately influencing their purchasing behaviour.
By understanding psychological triggers and how they influence purchasing behaviour, you can create marketing strategies that resonate with potential clients. Consider integrating these principles into your messaging, promotions, and client interactions to drive engagement and increase conversions...
When you truly know your ideal client, your messaging becomes magnetic, your services feel indispensable, and your business thrives....
Client segmentation helps businesses categorize their audience into distinct groups based on shared characteristics, enabling more effective communication and service delivery...
Specificity is crucial for tailoring your services and marketing strategies to meet their unique needs...
Social media success doesn’t come from being everywhere. It comes from showing up meaningfully in the right places. Spreading yourself too thin across every platform can lead to wasted effort and underwhelming results. Instead, choosing the right platforms based on your target audience's habits, preferences, and demographics can maximize your impact and save you time.
If your current approach feels stale, overwhelming, or just plain ineffective, it may be time for a gentle reset...
Not every customer is the same... so why use the same message for everyone? ...
This guide provides advanced strategies to ensure your messaging is compelling, clear, and impossible to ignore...
By understanding what sets you apart and sharing it effectively, you’ll attract clients who resonate with your approach and build long-term loyalty.
Leveraging the unique aspects of your service is an ongoing process of understanding what makes you distinct, communicating this clearly, and delivering consistently on your promise. By focusing on what makes you special, you’ll build a client base that values what only you can offer, creating lasting relationships and a strong reputation in your field.
Features are important—they explain what your offering does—but focusing too much on them can make your message less compelling. To truly connect with your audience and drive conversions, you need to emphasize benefits over features...
Your UVP conveys what makes your service distinctive, how it solves client problems, and why clients should choose you over competitors...
Refined and validate your UVP so that speaks directly to your ideal client and clearly differentiates your service...
A well-researched pricing strategy can help you attract the right customers and sustain long-term business growth...
Pricing your services accurately is crucial to attracting clients, conveying value, and ensuring profitability...
When you focus on the transformation, clients will see your value, and the price will feel like a natural reflection of the results you provide...
The practical, proven path to launch a business without the barriers of traditional programs.
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Why LYB?
Resource Effective
Participants get clarity and momentum quickly with a structured path that skips the fluff and focuses on what works in practice.
Inclusive & Heart-Centered
Built for everyday people, not just MBAs. Accessible, supportive, and tailored to different learning styles and backgrounds.
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ABOUT LYB
LightYourBeacon is a suite of cohort-based Self-Employment Programs, built for aspiring entrepreneurs, and for the organizations that serve them.
Keep shining. Keep growing.
INCLUSIVITY
LightYourBeacon is an open and inclusive program We believe diverse perspectives enrich the learning experience, and we’re committed to creating a supportive environment where every student feels respected and encouraged to grow.
TERRITORIAL RESPECT
With gratitude and respect, we acknowledge the traditional territory of the Snuneymuxw people (Nanaimo BC, Canada), and honour their enduring care for the regional land and waters.